The Philippines, no doubt, is full of vibrant hues and
even more colorful people. Azure skies and aquamarine waters are complemented
by the bright, sunshiny personality of Filipinos.
Cebu Pacific Air highlights these colors in its newest
cabin crew uniforms, just in time for its 20thanniversary. Designed
by one of the most celebrated Filipino couturiers, the new look is bright and
cheery, yet polished and streamlined.
“On our 20th year, we complete the airline’s rebranding
by partnering with a homegrown Cebu talent. Fashion designer Jun Escario
understands the practical needs of our crew while inflight, yet shares our
passion to showcase the Philippines’ colors to the world,” said CEB VP for
Marketing and Distribution Candice Iyog.
Escario has gained local and international recognition
for his romantic wedding gowns and exquisite evening wear. He has been in the
fashion industry for more than two decades and continues to reinvent himself,
marking more milestones along the way. This will be the first time his designs
are worn by cabin crew.
“I approached the task of designing Cebu Pacific’s new
cabin crew uniforms with form and function in mind. I really look forward to it
being rolled out across the network,” said Escario.
He said the stylish new look
offers a subtle nod to the alluring tropical isles of the Philippines, the
colors giving prominence to the country’s land, sea, sky and sun. A key piece
in the ensemble is the top and cardigan in a sunny shade of yellow. To
complement the wearer’s shape, the tops come with vertical darts for a slender
fit.
The ladies’ look also includes a knee-length skirt in
crisp, navy denim that comes in a slim silhouette—flattering and easy to move
around in, a perfect execution of casual elegance. “Denim is a year-round
fashion staple, and it can be casual yet classy,” said Escario. The skirt also
features fun ruffle details on the front as well as a zipped detail that runs
across one thigh.
Tying the overall look together is a scarf in a
tropical print, featuring Cebu Pacific’s official colors. The scarf also has
one standard knot style, minimizing the need for the cabin crew to fuss with
tying it on their neck. “All they have to do is put one end through the loop on
the other end, and they’re done,” added Escario. “Simple and easy, yet stylish.”
When the weather is chilly, the cabin crew can bundle
up with a sleek denim trench coat. They can also accessorize with straw fedora
hats and a choice between nude heels (worn when outside the aircraft) and navy
blue sneakers (when inside the aircraft).
The ladies are set to glow with understated makeup,
with their hair in a neat braided bun. Simple pearl earrings complete their
chic look.
For the men, a crisp polo shirt in the same shade of
yellow goes together with denim jeans lined with yellow stitching.
Cebu Pacific launches its new cabin crew uniforms on
March 27, 2016, as part of its 20th anniversary month celebrations. Book
now via www.cebupacificair.com!
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