After months of
waiting and preparing, Laboracay 2016 is finally here! But while you dive into
all the fun and excitement that the season brings, remember that the best
partygoers of Boracay are those who know how to properly dispose and clean up
after their own trashes, because amidst all the hoopla under the sun, they care
most for the pristine island.
Megaworld,
through its subsidiary Global-Estate Resorts, Inc. (GERI), invites locals and
tourists during the Laboracay 2016 weekend to join a coastal clean-up after the
weekend's various parties and events.
"Boracay
Island has seen the benefits of excellent tourism over the years, especially
during the Laboracay weekend, but sadly, along comes the deterioration of the
island's natural setting. We need to understand that in order for us to
continue enjoying the beauty of Boracay, we all need to do our fair share in
taking care of the island," says Saki Mirabueno, head of marketing for
Boracay Newcoast, Global-Estate Resorts, Inc.
From April 30 to
May 1, a clean-up drive will take place at Stations 1 to 3 of White Beach, with
the goal of collecting over 4,000 kilos of garbage. Furthermore, in partnership
with the local government unit of Malay, Aklan, 120 eco-friendly trash bins
will be donated and placed in the vicinity of partner establishments to make
the initiative sustainable.
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Eco-friendly 'red and green' trash bins have been distributed to
various resorts, restaurants, bars and establishments in Boracay to encourage
visitors and partygoers in the island to properly dispose their garbage
especially near the coastline. This year, the program dubbed 'Cause for a New
Coast' has rolled out the 'Clean As You Party' movement to advocate responsible
partying to the 50,000 LaBoracay visitors of the island.
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Boracay Island
has been threatened over the years by various environmental concerns, which
have partly caused the gradual fading of its natural setting. According to the Department of Tourism, the
island welcomed about 1.6 million tourist arrivals in 2015, with the most
arrivals recorded during the Labor Day weekend.
This means that
if each person present produced at least one kilo of trash, the entire tourist
population at a particular time would have produced, in total, 1,600 metric
tons of garbage. If not collected
properly, this garbage, along with uncontrolled development on the island,
could cause long-term environmental problems for Boracay.
Last year, a
coastal clean-up initiative by Megaworld's GERI was successful in gathering around
2,000 kilos of garbage. It earned a nod from various environmental groups,
officially cementing the annual status of the campaign, now known as
"Cause for a New Coast".
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Spearheading the turnover ceremony of the trash bins to the local
government of Boracay Island were (L-R) Saki Mirabueno, VP for sales and
marketing for Boracay Newcoast, GERI; Glenn Sacapaño, Boracay Island officer;
Tresha Lyn Lozanes, senior environmental management specialist of Boracay
Island; and Harold Geronimo, AVP and head of PR and Communications, Megaworld.
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Megaworld’s
GERI is the developer of Boracay Newcoast, a 150-hectare sustainably-designed
integrated urban township. Boracay Newcoast prides itself on its nature-centric
features, strictly allotting 60 percent of its development to open spaces. Aside
from promoting the use of environment-friendly construction products and
bio-engineering and building techniques, Boracay Newcoast works hand-in-hand
with the Department of Natural Resources (DENR) for the preservation of
endangered tree species.
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