The
Philippines’ leading airline, Cebu Pacific, together with seven
other market champions in Asia Pacific, today announced the formation of the world’s
largest low-cost carrier (LCC) alliance – the Value Alliance.
CEB (including wholly owned subsidiary
Cebgo), Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair
Australia and Vanilla Air – will provide greater value, connectivity and choice
for travel throughout Southeast Asia, North Asia and Australia, as they bring
their extensive networks together.
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| (seated l-r) Katsuya Goto President, Vanilla Air; Robert Sharp, Chief Executive Officer, Tigerair Australia; Lee Lik Hsin, Chief Executive Officer, Tigerair; Campbell Wilson, Chief Executive Officer, Scoot; Piya Yodmani, Chief Executive Officer, Nok Scoot; Patee Sarasin, Chief Executive Officer, Nok Air; Ken Choi, Chief Executive Officer, Jeju Air; and Michael B. Szucs, Chief Executive Adviser, Cebu Pacific |
Customers will be able to view, select and
book the best-available airfares on flights from any of the airlines in a
single transaction, directly from each partner website, thanks to
groundbreaking technology developed by Air Black Box (ABB). This means more
destinations, more routing options and greater convenience for customers of
each airline.
Unlike typical interline technologies, ABB
also allows guests to enjoy the full suite of ancillary choices they have come
to appreciate from LCCs, such as seat and meal selection, variable baggage
allowances and other inflight features – across all partner airline sectors in
a single itinerary. ABB’s Air Connection Engine (ACE) platform has filed for
NDC Certification with IATA and is expected to complete full
certification soon.
The Value Alliance airlines, who together
cover a third of the earth and serve more than 160 destinations with a
collective fleet of 176 aircraft across the Asia Pacific region, will
strengthen distribution in their non-home markets, expand their saleable
networks via the provision of interline itineraries, retain their ancillary
revenue opportunities and offer their customers a better, one-stop-shop
experience.
Lance Gokongwei, President and CEO of Cebu
Pacific remarked, “All of our airline partners are champions in their local
markets and well regarded for their value and service regionally and
nationally. The Value Alliance is a clear example of how LCCs can accomplish
more by working together than we could do individually.”
“We
are extremely excited by the opportunities this partnership presents to our
guests. The Value Alliance partners are
leaders in their respective territories, having forged loyal followings by
providing value, service and commitment to their home markets. By working together we can offer our guests a
wider choice of destinations and flights – at the most competitive airfares –
all in one go,” said Scoot CEO Campbell Wilson.
Added Patee
Sarasin, CEO of Nok Air, “The opportunity enabled by ABB and the Value Alliance
to offer ancillary products through interline channels is a significant benefit
over other partnerships, given LCCs typically earn 10-25 percent of their
revenues from such items.”
Scoot,
Nok Air and NokScoot are already offering each other’s flights and fares
powered by the new ABB technology and other alliance members will follow in the
coming months.
“The
technology enables us to interface with other airlines within the Value
Alliance, including those using different passenger service systems (PSS), to
provide a solution to a guest’s travel query – even on routes Vanilla Air may
not itself serve to connect Japan to the rest of Asia Pacific,” noted Katsuya Goto, President of Vanilla Air.
Asia
Pacific’s tourism industry is the largest in the world, offering travellers
experiences as diverse as visiting the Great Barrier Reef in Australia,
exploring Tokyo’s mix of traditional shrines and modern shopping, or island
hopping in the Philippines or Thailand. With more than 500 million visitors
expected to arrive in Asia Pacific by 2020, the new Value Alliance will connect
travellers to more of the unique destinations they wish to explore that are
typically found in secondary cities.
CEB offers flights to an extensive network of over 90 routes on 64
destinations, spanning Asia, Australia, the Middle East, and USA.
The airline’s 57-strong fleet
is comprised of 7 Airbus A319, 36 Airbus A320, 6 Airbus A330, and 8 ATR 72-500
aircraft. Between 2016 and 2021, CEB expects delivery of two more brand-new
Airbus A320, 30 Airbus A321neo, and 16 ATR 72-600 aircraft.
For bookings and inquiries,
guests can visit www.cebupacificair.com or call the reservation hotlines (+632)7020-888 or (+6332)230-8888. The
latest seat sales can be found on CEB’s official Twitter (@CebuPacificAir) and Facebook pages.
Guests may also
download the Cebu Pacific official mobile app on the App Store and Google Play.
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