The SM Beauty recently celebrated
the work of six Makeover Masters, giving them recognition as artists in the
Makeup Industry who have turned their craft and talent into a profession.
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| Makeover Masters and beauty industry pioneers Fanny Serrano, James Cooper, and Jesi Mendez together with Watsons Marketing Director Viki Encarnacion, Managing Director Robert Sun, and SM Retail Pres. Jorge T. Mendiola |
Held at the Makati Shangri-la Hotel,
the event presented SM Beauty’s Makeover Masters 2016 with their best
supportive muses: Cristine Duque with Denise Laurel, Denise Ochoa with Jodi
Sta. Maria, Jake Galvez with Vice Ganda, Mickey See with Jolina Magdangal,
Robbie Piñera with Anne Curtis, and Jigs Mayuga with Chesca Kramer.
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| Robbie Piñera with Anne Curtis |
SM Beauty also paid
tribute to the country’s original Makeover Masters --Fanny Serrano, James
Cooper, and Jesi Mendez, who were awarded as pillars and pioneers of the beauty
industry.
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| Denise Ochoa with muse Jodi Sta. Maria |
Fanny Serrano considers it as his
strength as he has seen “the transition of changes in make-up artistry” and at
this point, he still “wants to continue learning.” Working in the beauty
industry for over 45 years with some of the country’s most beautiful and
stylish women, he says that through the years, he was “able to see the real meaning
of beauty, and that is – confidence.”
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| Cristine Duque with Denise Laurel |
James Cooper, on the other hand, has
worked with several Hollywood celebrities and was the first Filipino to
introduce air-brush makeup in the Philippines. What truly makes him happy is
that he gets “to share my knowledge and earnings. I am happy that a lot of
talented hairstylists and makeup artists are passionate in what they do, and
that I also learn from them.” For James, “beauty is like the light that comes
from your heart, adding that “women should wear makeup because it makes them
feel good.”
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| Jake Galvez with Vice Ganda |
Jesi Mendez says that, “beauty is when you look at things beautifully. When you have confidence
and a positive outlook, you will always look beautiful.” After three decades in
the salon industry, Jesi would like to share with young artists “not to work
for money but to work because they love what they do.”
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| Jigs Mayuga with Chesca Kramer |
Joining in the
festivities were other top makeup experts who have worked in film, fashion,
commercial, bridal, and who have made beauty their business. Each one received
a PRO-Card, which entitles the bearer to discounts and perks from the store.
The SM Beauty Section is the first and only retailer to offer such a privilege
to these professional artists.
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| Mickey See with Jolina Magdangal |
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