Cebu City, PHILIPPINES -- Homegrown taxi-hailing app Micab
got a boost when it launched its partnership with the Metro Cebu Taxi Operators
Association (MCTOA) in a launching ceremony at the Casino Español in Cebu City
last September 19.
Developed in 2012 by founder Eddie Ybañez to help address
the worsening traffic situation, Micab is an app solution operational in Cebu
and Iloilo that lets users to hail a cab at their convenience thru their mobile
gadgets. Cebu and Iloilo are two highly-urbanized centers in the Visayas in
central Philippines.
“We are pleased to have one of the country’s largest taxi
associations on our team. This is one more step towards attaining our dream of
offering convenient, easy, safe, and anxiety-free commuting to the public,”
said Ybañez.
“It’s really cab passengers who stand to gain the most by
not having to suffer fare surges during peak hours with Micab. We also have a
zero booking fee,” he said.
Micab partner MCTOA has combined fleets of 5,000 white cabs
operating all over metropolitan Cebu. The Association also operates a bus
franchise with the KMKK bus and the Mactan-Cebu International Airport yellow
taxis.
Unlike other service providers, Micab is not under LTFRB’s
Transport Network Vehicle Service (TVNS) regulation by following a business
model of partnering with franchising rules-compliant taxi companies rather than
servicing private vehicles.
“Our partnership with Micab taxis is a blessing to taxi
drivers who are now given a chance to compete with more prominent app-based
transport vehicles that have recently gained popularity among commuters,” said
Chiquito Obeso, head of Spider, Airland & Scorpion Taxi.
In attendance during the launch of the Micab-MCTOA
partnership were Chiquito Obseo, Glenn Batiancila of Saregen Taxi, Paul
Corominas of CTC Taxi, Rchielda Cabucos of Richielda Taxi, Danny Tariman of DT
Taxi,
Terence Blanco of World Wide taxi, Peter Corominas of RP
Corominas Taxi, Leny Gok-Ong of SD Taxi, Stella Erasco of E Taxi, Joy Mangubat
of Angel JM, and Marites White of Marmic Taxi.
Also committing their fleets for Micab are Mayo Perez of
Holiday Taxi, Michael Lee of Sun Taxi / Maicaila, Dr. J & MJ,
and Allan Mercado of Emerson Taxi.
Micab is setting its eyes on expanding to traffic-infested
Metro Manila with partnerships with Manila-based taxi operators set to be
launched for the last quarter of the year./PR
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