Smart SME Nation digitizes field operations for pharma sector

Smart SME Nation is offering a bundled solution for the pharmaceutical sector as it continues to harness digital and mobile technologies to foster efficiency among small and medium enterprises (SMEs) across all industries.

Smart Pharma combines mobile efficiency tools, network, and device options for easier monitoring and processing of daily tasks of field sales personnel anywhere, anytime.

“Digital solutions like Smart Pharma allow companies and enterprises to operate more efficiently by making use of resources that are accessible especially when users are on the go.  By customizing packages, we make sure we address the various requirements of our target customer base,” said Mitch Locsin, vice president for SME Business, PLDT.

With Smart Pharma, sales representatives will be able more efficient in doing their tasks—from making calls to doctors, selling their products, to submitting their regular reports to the head office.  

At the same time, the digital solution enables the company to know for sure that its front-line personnel are doing their tasks based on set standards and expectations. Management will be able to track progress electronically.

Smart Pharma has various features that make the life of med reps a lot easier.  With the Digital Call Planner, med reps only need to bring a tablet or smart phone, and all the forms they need to accomplish come in digital form.  Through geo-tagging, the location and performance of the med reps are instantly tracked by the pharma company’s management.

Smart’s bundled solution also reduces inventory monitoring cost with the automated tracking system—everything is done and reported in real time.  Even product brochures and collaterals can be digitized and accessed at the doctors’ convenience.

“Our relationship with the doctors has greatly grown not just because our med reps are excellent.  They are impressed with Smart Pharma’s state-of-the-art technology.  It sets Dyna Drug apart from the rest.  The sophistication of the system just brings about a good image to the company,” said Raymund Sangalang, Division Manager, Dyna Drug.  One of its divisions, Nurture Med, uses Smart Pharma.

Smart Pharma is also the solution of choice for Mundipharma Distribution GmBH; Torrent Pharma Philippines, Inc.; Pacific Healthcare Philippines, Inc.; Iberica Verheilen Pharmaceuticals Group Corp.; Pharma Dynamic Inc.-M2M; The Cathay Drug Company, Inc.; The Cathay YSS Distributors Co., Inc.; and Multicare Pharmaceuticals Philippines, Inc.



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