This coming March 25, Saturday, all SM Malls will once again
celebrate Earth Hour together with their local government unit partners and
communities. The malls will switch off most of their lights to show their stand
against the indiscriminate threat of global warming as well as their commitment
to a low-carbon lifestyle.
This year’s theme: Shine a Light on Climate Action, seeks to
spark awareness and inspire societies to direct its efforts towards combating
global warming. It is a community-empowering campaign that leverages on the
power of the youth and social media to make a difference in the world.
Each SM Mall will stage their own unique and innovative way
of celebrating Earth Hour, working hand in hand with the community to send the
message of how an individual can do his or her share of helping care for the
environment. It is anchored on the
collaborative efforts of everyone in helping fight climate change.
In SM City Iloilo and SM City Bacolod, various events are in
line.
SM City Iloilo will hold the Iloilo Arts Festival from 4pm
onwards until March 26 at SM Southpoint. The grounds will come alive with live
music, dancing, art exhibit, live art, indie film viewing and pop-up booths.
At 8 in the evening, Alienette Coldfire, a true-blooded
Ilongga and finalist of France Got Talent joins the cause in saving mother
earth, still at the Southpoint.
Meanwhile, in SM City Bacolod, the Earth Hour celebration will
be at 8pm at the North Wing Carpark. The official lights off at 8:30pm will be
led by Mayor Evelio Leonardia with city councilors joining the ceremony.
Both Earth Hour celebrations are in collaboration with the provincial
and city officials, DENR, city public and private schools, boy scouts and girl
scouts, local Earth Hour network, Philippine Red Cross, college of engineering
groups and other civic organizations.
The Earth Hour will be participated by 60 SM Supermalls in
the Philippines , 7 SM Malls in China and 5 SMDC Residences, with the main
switch off to be held at SM By The Bay, SM Mall of Asia .
This event is in partnership with the World Wildlife Fund (WWF) Philippines.
SM’s celebration of Earth Hour encourages everyone to go
beyond the hour and make a habit of reducing their daily consumption of
energy.
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